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Saturday, April 13th, the 7th E-Prix of ABB FIA Formula E Championship was held in Rome, the Grand Prix of electric single-seaters of which Modis is the Official Innovation Partner, won by the New Zealand driver Mitch Evans.
The stage, the European premiere of the season, was opened by the impressive aerial show of the Italian Airforce Display Team. Several important guests visited the ABB Formula E pavilions, testifying to the institutional importance of the event.
Over 35 million viewers from TVs around the world have tuned in to the E-Prix in Rome (against 34 million in 2018). In Italy, on the other hand, there were 766,000 viewers (5.99% share), along with over 30,000 people physically present in the EUR grandstands.
Formula E is, as always, an opportunity to put the spotlight on the issue of sustainable mobility. By bringing motorsports dedicated to electric single-seaters to different cities around the world, the competition aims to demonstrate the potential of urban electric mobility. The partnership with Modis is also focused on this aspect, a fundamental reference point for technological innovation.
In addition, the second edition of the Innovation Manager Challenge was launched at E-prix, the Modis challenge to discover new young talents in the tech sector by promoting the professions related to electric mobility, a rapidly growing sector that combines technology , sustainability and innovation.
The 2018-2019 season sports a completely new car, the Gen2 cars that thanks to recent technological advances allow this year to carry out the competition articulating it on a single race without interruptions for the battery change.
ABB is the world leader in fast-charging technologies with over 10,500 charging systems sold in 73 countries. The company's history in Italy dates back more than a century and today the company has 5,800 employees operating in various industrial sectors, including the automotive industry, the marine and the railway sector with a growing presence in the digital sector.
After the Rome race, ABB Formula E will move to Paris on April 27th and, after three more races for Europe, will end with a "double competition" in mid-July in New York, in the United States.