We are looking for a Marketing Data Consultant to join our Modis IT team, our chosen candidate would work onsite at our client located in Hilversum.
Looking strategically, identifies new areas of opportunity for analytics in digital commerce and drives them to implementation. Performs statistical analysis on data related to product development in a research and development environment. Actively provides mentoring and guidance to teammates and peers. create and maintain listings, tabulations, graphical summaries, and formal statistical estimates. Creates analysis datasets, assesses quality of data analysis programs, and develops automated analysis tools where appropriate.
This role will support in the implementation of new marketing analytics tools and capabilities.
The marketer's role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture and retroactive performance analysis drove the old paradigm, today's marketer uses data-backed customer insights, performance-led strategy, and proactive, thoughtful targeting.
This new approach brings a whole new set of challenges, which we will hope to address with our ideal candidate.
Responsibilities:
Continuously cheaper storage contributes to the exponential data explosion, but gathering that data in one place to analyze it remains a challenge. Key responsibilities of the candidate will be to identify the technology and setup clear next steps on the following functional requirements:
- Collecting and storing data
- Transforming data
- Analyzing data
- Visualizing data
- Activating data
Relevant experience with the following systems preferred:
Google ads - Adwords
Analytics 360
Dataprep by Trifacta
Google Data Studio or other marketing visualization software