Client core business
The customer is a leading medical device developer.
How Modis added value
The customer’s business focus shifted from secondary to primary care providers. As a result, the company had to defend its products to a totally different target group: physicians and pharmacies. They worked with Modis to create an entirely new go-to-market strategy.
After determining the new target audience, Modis helped the client define segmentations and sales call frequency. At the same time, they tuned and implemented a CRM solution that handles transfer orders. Our experienced talent acquisition team put together and thoroughly trained a top pharmacy sales team. Month after month, this new sales force is now recording growth figures of over 30%.