Digital Communications Management

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IT Case Study

Digital Communications Management

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Business Need

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Our client wanted to strengthen its presence on the Internet as well as the services it provided to its customers. To achieve that, it needed to set up a single point of entry for managing all its digital communications.


Solution

We created a portal for our client that allowed them to  monitor their audiences, manage complaints through their customer service team and edit invoices. All in one tool.


Scope

Our team had to bring together a wide variety of skills and experience with specific tools to successfully deliver the project, including:

  • Community cloud, Sales Cloud, Marketing Cloud, Wave analytics, Pardot
  • UX design
  • Integration of the solution 
  • Specific developments
  • Deployment
  • Corrective and evolutionary maintenance

Result

We delivered business support with a three-year vision for digital communications, covering : e-business, personalization, A/B testing and recommendations


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